Yesterday, I got an email from a Gatlinburg management company with several dozen cabins containing this offer (good through May 20):
- Book for Two (2) nights, receive 15% OFF!
- Book for Three (3) nights, receive the 3rd Night FREE!
- Book for Four (4) nights, and pay for only 2 1/2 nights!
- Book 5 Nights (Sunday thru Thursday) and PAY FOR Three!
- Book for seven nights and receive the 6th & 7th night FREE!
The cheapest rental rate was $125.00 per night, but those were for cabins with 2 bedrooms and 2 baths (they sleep 8 people on futons and multiple sofa-sleepers). For all their "true" 3 bedroom cabins, the nightly rate ranged from $160 to $200 per night. Not too bad, right? Our regular price at this time is $149 per night - so we're $11 to $51 per night less.
But when I tried to make the reservation, I found two things:
- This company adds a $50.00 reservation fee and cleaning fees between $60.00 and $90.00 to every reservation.
- There was no way for me to find out online which cabins offered their "specials" and no way to book the specials online. I had to call them. And when I called, I was sent to voicemail!
With our special deal, our current total price for 3 nights is $428.39, which is $160.73 less than their "special." And if we look at their average regular price of $805.43, that compares to our regular price total of $503.99. So they are some $300.00 more expensive than we are - almost 60% more, or about $100.00 more per night! And remember, this is for smaller cabins!
We've checked prices of comparable cabins all over Gatlinburg. For our size and amenities, we are almost always the lowest priced cabins. And yet, we still have some good nights open, while those more expensive cabins are getting reservations. So here is my serious question:
Have we priced our cabins so cheap that people think there is something wrong with them?
Nobody likes to spend more money than necessary. But can something be priced too low, just like it can be priced too high? I am honestly asking for your thoughts. If you were in our situation, what would you do? You can respond publicly, or just write directly to me at Dave@SmokiesRentDirect.com. Please - I need to hear from you. Thank you!